Retailer Invites Customers to Be “At Home with DownEast Home” on New Blog
>> DownEast Home & Clothing celebrates blog and Facebook
community launch with chance to win $1,000 shopping giveaway
SALT LAKE CITY (July 23, 2010) – DownEast Home & Clothing, a fast-growing and locally headquartered store that many Utahans know for offering stylish home furnishings and accessories and women’s brand-name fashions at the most affordable prices, announced today its launch of a new blog and Facebook online community.
Blog and Facebook Page Offer Decorating Ideas, Chance to Win $1,000 Shopping Spree
The At Home with DownEast Home blog and Facebook community offer the latest in home decorating trends, great ideas for entertaining, and new ways to make homes look fantastic while staying on a budget. In addition, they are also the first place where customers can discover breaking sales and promotional events, as well as exchange ideas and tips for decorating and entertaining with one another. To kick off the blog and Facebook page, fans can enter for a chance to win a $1,000 shopping spree at DownEast Home & Clothing now through Sept. 6.
Online Destinations Extend DownEast’s Sense of Community
“We believe our stores are more than just a popular destination for stylish, affordable items – they also embody DownEast’s sense of community and desire to share information and inspiration on topics related to clothing and home fashion,” said Rich Israelsen, chief operating officer for DownEast. “Our relationship with our customers has always been a very collaborative one, and we often learn as much from them as we do from professional designers in terms of how to transform a room in a house or ways to layer a particular style of clothing. The new blog and Facebook page let us extend our sense of community beyond just our individual store locations and provide a new forum for the open exchange of tips, ideas and promotions with our customers.”
Ideas on how to decorate for summer are offered in the kick-off At Home with DownEast Home blog post authored by Tiffany Wakeling, director of stores for DownEast Home & Clothing. In her post, Tiffany shares that with her position at the company “it’s a given that I love interior design and I’m often called on to advise friends and family on their decorating projects. One look that I really love right now is our charming bistro set for two. It’s a perfect way to create an intimate summer setting on a patio, backyard or covered porch. You can practically taste the tarty sweetness of a tall glass of lemonade just looking at this adorable set!”
New DownEast Bistro Set Offered at Sale Price During Blog & Facebook Launch
DownEast is currently offering the bistro set at the sale price of just $69.99 (original MSRP $299.00) for the length of its blog and Facebook launch celebration through September 6. It is available at any DownEast Home & Clothing store (see locations on company website).
Also, fans can enter for a chance to win the $1,000 shopping spree at DownEast Home & Clothing by posting a comment to the blog (www.downeasthomeblog.com), as well as additional chances to win by becoming a fan on Facebook.
About DownEast Home & Clothing
DownEast Home & Clothing (www.downeasthome.com), a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family-owned and operated, DownEast continues its goal of bringing customers the very best merchandise including modest clothing – from national brands to its own DownEast Basics apparel – at the very best prices.
The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.
Shop for cute tops, modest dresses and accessories for women and girls at DowneastBasics.com.
The fast-growing retailer operates nationally with its Basics line via its online store in addition to 39 locations throughout the West including Utah, California, Idaho, Arizona, Washington, Nevada and Wyoming.
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DownEast Media Contact:
Kathy Cabrera
kcabrera@carabinerpr.com
770-569-8221
